Sunday, April 11, 2021

Hasbro rebranding Mr. Potato Head as gender-neutral ‘Potato Head’ later this year

Must read


Mr. Potato Head, the classic Hasbro toy who presumably the first 70-or-so years of his life as a male tuber, will soon be rebranded with the gender-neutral “Potato Head” moniker.

The new name will be reflected on packaging scheduled to debut later this year, the Associated Press reported on Thursday.

Mr. Potato Head, the classic Hasbro toy who presumably lived the first 68 years of his life as a male tuber, will soon be rebranded with the -neutral “Potato Head” moniker.
(Rich Polk/Getty Images for Variety))

Hasbro reportedly claimed that Mr. Potato Head, who is often sold alongside Mrs. Potato Head, needed a “modern makeover,” according to the AP. Both Mr. and Mrs. Potato Head were still categorized under their original names at Hasbro’s website as of Thursday afternoon.

A for Hasbro did not respond to a request for further information from Fox News

CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTER

Kimberly Boyd, the senior vice president of global brands and manager at Hasbro, told Fast Company that the rebranding reflects our modern times.

“Culture has evolved,” Boyd told the outlet. “Kids want to be able to represent their own experiences. The way the brand currently exists — with the ‘Mr.’ and ‘Mrs.’ — is when it comes to both gender identity and family structure.”

Boyd added that Hasbro hopes the rebranding will allow for kids to make “little potato families” however they see fit.

FOLLOW US ON FACEBOOK FOR MORE FOX LIFESTYLE NEWS

The toy that would eventually become Mr. Potato Head was originally conceived in the early 1940s by Brooklyn-born inventor George Lerner, who initially only planned to market the push-pin-style face pieces and body parts (consumers would provide their own vegetables to jab the pieces into). He first sold the idea to a cereal company, which planned to use the pieces as prizes, before the Hassenfeld Brothers learned of Lerner’s idea and bought it back, per The National Toy Hall of Fame. The toy soon went into production and debuted in 1952 under its official new name: Mr. Potato Head.

CLICK HERE TO GET THE FOX NEWS APP

The Associated Press contributed to this report.



sourced via feeds.foxnews.com

More articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Enter your email address:

Subscribe to Our Newletter

Latest article