Wednesday, April 14, 2021

McDonald’s adds three new sandwiches to compete in chicken wars

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On Monday, the company three versions of a new chicken sandwich, which will be available nationally on February 24: The Crispy Chicken Sandwich, topped with pickles and served on a potato roll, the Spicy Chicken Sandwich, which adds a spicy pepper sauce, and the Deluxe Chicken Sandwich, which comes with lettuce, tomatoes and mayo. McDonald’s told investors in November to expect a new chicken sandwich this year.
The new products, along with faster drive-thrus and other changes, could help McDonald’s draw more traffic to its restaurants during the coronavirus pandemic and beyond.
Prior to the pandemic, the company was losing customers to fast casual chains and higher-end burger joints. The number of transactions at its US restaurants that have been open for at least 13 months slipped 1.9% in 2019, according to a filing with the Securities and Exchange Commission. That year, McDonald’s franchise operators warned that the chain needed a better chicken sandwich to win customers back. “JFK called for a man on the moon,” they wrote in a that . “Our call should be a category chicken sandwich.”
And during a November webcast for investors, Joe Erlinger, president of McDonald’s USA, said that “a much , delicious, new crispy chicken sandwich” would hit USmenus this year.

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